Warid too? Inspiration or Plagiarism?

Posted by BA on Jul 16, 2009 in Uncategorized | 0 comments

Recently Warid launched their pre-paid brand named “Glow”. I think its a great idea to attract more youth toward their products, but wait a minute. I’ve seen that ad somewhere else before. What was it?

Marketing department at Warid has done exactly what we have been blogging about for Zong. Zong’s print media ad and a television ad was so inspired by other pieces of art that they actually copied it as-it-is.

Now if you see Warid’s Glow ads, you’ll see colorful shadows of young people dancing and hopping on a black background. Now go to Google’s image search and type “iPod ad” and hit search. You’ll see bundles of results that look exactly like “Glow” ads.

Thanks to my friend who sent me above photo.

What do you think, its an inspiration or plagiarism?

Advertising Sarcasm at its best or its worst?

Posted by BA on Jun 16, 2009 in Uncategorized | 21 comments

Recently, we have seen companies using sarcasm in hidden or obvious words causing a never ending race of ads showing up on media, especially television. This race has taken the shape of a war when it comes to telecom sector. Every telco is hitting others with the gestures, sentences, music, colors or whatever method they find appropriate. The team at Ufone has been doing its part as well but this ad, which is yet to be aired has taken it to another level.

At times I feel it is a little inappropriate but once it’s a war, all is fair in it. Please do post your comments.

Zong marketing team, getting REALLY short on ideas!

Posted by BA on May 10, 2009 in Uncategorized | 0 comments

I remember Osama’s earleir post on Green & White, that talked about Zong’s advertisement campaign that used a stock image that was already used for a book’s cover. Well, that could be shortage of time and resources and somebody at Zong marketing department went to istockphotos and bought an image for the campaign (I hope they bought it). 

This time around though, Zong marketing has proved that not only they have run out of ideas, they have started stealing them as well. Zong’s recent advertisement running on almost all tv channels has a scene copied from Jim Carrey’s movie Bruce Almighty (2003).

See for yourself :